Your headline is a phrase that captures your prospect's attention by highlighting what success looks like for them. Most often, it emphasizes their aspirational identity or is a "stop this, start this" phrase.
Example: The Clearest Coach Gets the Clients
SUBHEADLINE
Your subheadline reveals what you do and how you deliver it.
Example: One-on-One and Group Coaching for (Hero with Main Health Complaint)
An image can go in the background. When choosing your image, be sure that the above headline and subheadline text is clearly visible. A common mistake is having light text over a light background image. Visitors should not have to burn extra calories trying to read your header.
Success #1
Success #2
Success #3
If there's nothing at stake, there is no story. This is where you want to GENTLY alert your prospect of what could happen in the immediate future if she doesn't do something to solve her problem. It is the cost of NOT doing business with you.
Remember, this is the salt in the gluten-free cookie recipe, NOT the almond flour. Just a little bit of stakes goes a long way.
If this section makes you feel uncomfortable, you may simply remind the prospect that "Life is Too Short" to have to keep dealing with her problem while having a doc that doesn't listen to her. She deserves better.
This section is where you highlight your client's 3 most desired results while further piquing their curiosity (and dumping more dopamine) by teasing your unique tool, framework, or system for getting the result. Be memorable.
For example, your "5-Step Bloat Free Framework."
Get this desired result with this unique tool, framework, or process.
Get this desired result with this unique tool, framework, or process.
This is the section where you communicate empathy and authority. Tell your prospect that you know what they're going through. Then share why you are qualified to help her. Include your certifications, number of client's you've worked with, and/or how long you've been helping people resolve this particular health challenge. Keep it short. The long version can go on your About page.
[Signature]
"Keep it short. A sentence or two is best."
- Margarette (Sparr, FL)
"Make testimonials about specific results, not vague comments about how you're the best."
- Louis (Columbus, OH)
"Include one testimonial that overcomes a common objection or fear."
- Roger (New York, NY)
Short description of the free call. Try to be visual. "We'll sit down for a 30-min Zoom call where I'll listen to..."
Short blurb about what this plan looks like and the benefits of having a plan designed just for them.
Paint a picture of what life will look like at the end of the story.
This is where you get to talk about what FDN is and why it's different and better. Limit yourself to two paragraphs, or about 10 total sentences. Keep it simple. By the time your visitor gets to this section, she's excited and deeply curious. Don't dry up her dopamine with big words and inside language like metabolic chaos, healing opportunities, functional lab kits, and H.I.D.D.E.N. stressors.
Ex: Are these common medical mistakes stopping you from healing? Enter your name and email below to find out.
8. THE JUNK DRAWER
Anything that doesn't serve the plot goes here.
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